N. L. Dalmia

Our Post Graduate Diploma in Marketing Management programme comprehensively covers various core knowledge subjects and provide the students with the strong foundations to manage any business. The management subjects are blended with a range of special topics that provide an understanding of underlying technologies and concepts which make business successful.

Objective

Helps learners in strategic decision making abilities and excel in the dynamic field of marketing management.
Enables learners to develop and execute effective marketing strategies that drive business growth.
Learners can advance their marketing careers while balancing other commitments.

Course Curriculum

Semester 1
Principles and Practices of Management
Legal Aspects of Business
Organizational Behaviour
Business Economics
Financial Accounting and Control

Semester 2
Quantitative Techniques and BRM
Marketing Management
Integrated Marketing Communication
Sales and Distribution Management
Consumer Buying Behaviour

Semester 3
B2B Marketing
Marketing Research
Rural Marketing
Product and Brand Management
Services Marketing

Semester 4
International Marketing
Media Planning and Strategy
Digital Marketing
Retail Management
Project

Eligibility

Bachelor's degree holder / Graduate in any discipline from a recognised University.
International / SAARC Graduate from a recognised / accredited University / Institution (It should be approved by the Association of Indian Universities / Candidate has to bring its equivalency from Association of Indian Universities).
Students who have appeared for final year of examination of their bachelor's degree programme and are awaiting results can also apply, subject to successfully completing their bachelor's degree programme / graduation within the time period specified by the Institute

Duration & Validity

The duration of the programme is 24 months.
The registration period is valid for 48 months.

Fees Structure

Indian Students

₹. 1,17,000/-

NRI/Foreign Nationals

$ 2000/-

SAARC Candidates