N. L. Dalmia

The programme focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. PGD-Digital Marketing will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools, which will help organisations to move to digital channels.

Objective

Equip learners with the understanding of digital marketing strategies and tools,enabling them to thrive in the ever-evolving digital landscape.
Empower learners to analyze market trends and adapt to emerging technologies,ensuring their competitivess in the digital realm.
It will help learners to be industry-ready upon the completion of the programme.

Course Curriculum

Semester 1
Principles and Practices of Management
Marketing Management
Digital Marketing-Fundamentals
Brand Management
Marketing Analytics

Semester 2
Digital Marketing II (SEM,SEO,SMM, Influencer Marketing, Web Design)
Email Marketing, Affiliate Marketing
E-Commerce and E-CRM
Digital Marketing Strategy & Planning

Eligibility

Bachelor's degree holder / Graduate in any discipline from a recognised University.
International / SAARC Graduate from a recognised / accredited University / Institution (It should be approved by the Association of Indian Universities / Candidate has to bring its equivalency from Association of Indian Universities).
Students who have appeared for final year of examination of their bachelor's degree programme and are awaiting results can also apply, subject to successfully completing their bachelor's degree programme / graduation within the time period specified by the Institute

Duration & Validity

The duration of the programme is 12 Months.
The registration period is valid for 24 months.

Fees Structure

Indian Students

₹. 57,000/-

NRI/Foreign Nationals

$ 1000/-

SAARC Candidates